The coastal coalition is a stand for freedom and expression in creativity in our cities.
It makes a stand against the commercial, profit driven industry that Johannesburg engenders and supports, aiming to create and sustain a creative environment that is not dependent on the industries' desires. Both coastal cities experience a brain drain of resources and talent in what seems like an inevitable migration to the City of Gold, a system which leaves the coast in a perpetual flux, a tough environment to create a sustainable and independent creative society.
Ultimately, Joburg represents an industry based creation value system, placing high value on carefully packaged and managed expressions,turning creativity into a product. there is little support for emerging artforms, establishing a perpetuationof the hierarchal status quo
The Coastal Coalition seeks to create a harmonious co-creative environment between the coastal cities, encouraging a culture of respect and appreciation of 'Legends', while promoting the adoption of newer and more digital artform expressions.
There are at present two key drivers:
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lets support each other and grow our scenes
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lets plug into the industry system as we require, choosing the direction of flow carefully
Working within the essence of BEATZEN, we do not use our energy to dismantle the corrupt system, we use that energy to make ourselves stronger and more able to help each other
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